How is the human SDR cost per meeting calculated?

Human cost per meeting = (SDR salary × number of SDRs × 1.3 benefits multiplier) ÷ (meetings per month × 12). The 1.3 multiplier accounts for benefits, payroll taxes, tools, and management overhead — typical fully-loaded cost is 25–35% above base salary.

What does Leadnaut cost per meeting?

Leadnaut is $199/month. Cost per meeting = $199 ÷ meetings per month. At 15 meetings/month that's $13.27 per meeting vs $338–$679 for a human SDR team.

What's included in the benefits multiplier?

The 1.3x multiplier covers employer payroll taxes (7.65%), health insurance (~$600/mo), 401k match (~3%), sales tools (Salesforce, LinkedIn, Outreach/Salesloft), recruiting amortization, and management time. This is conservative — many companies run 1.35–1.45x fully-loaded.

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Your SDR Team

Number of SDRs 2

120

Avg annual salary $75,000

$40K$150K

Meetings booked / month 15

1100

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Human SDR — cost per meeting

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Leadnaut AI SDR — cost per meeting
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$199/mo flat. No headcount, no ramp time.

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Annual savings

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ROI

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How the numbers are calculated

Human SDR cost per meeting — fully-loaded annual cost divided by total annual meetings (salary × SDRs × 1.3) ÷ (meetings/mo × 12)
The 1.3× multiplier — covers benefits, payroll taxes, sales tools (Salesforce, LinkedIn Sales Nav, Outreach), and management overhead. Conservative estimate; many companies run 1.35–1.45×.
Leadnaut cost per meeting — flat monthly subscription divided by meetings booked $199 ÷ meetings per month
Annual savings — total human SDR cost minus Leadnaut annual cost (salary × SDRs × 1.3) − ($199 × 12)
ROI — net savings divided by Leadnaut investment ((savings) ÷ ($199 × 12)) × 100

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How the numbers are calculated

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